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Photography Market
Services For Photographers
It is not enough for photographers to only create work. Photographers must know how to talk (and write) about their work when speaking with collectors, dealers and the market as a whole and be memorable.
We help each photographer achieve their personal goals – whether to improve communication skills, develop a personal voice or help determine the right gallery.
Private Consulting (in-person and virtual)
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We help photographers:
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Successfully talk about their work
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Access and better understand the market
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Improve storytelling techniques
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Craft written marketing (e.g., business cards, website, bio, artist statement)
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Improve website content
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Identify what might be an appropriate gallery​
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Contact us for more information
Workshops (in-person and virtual)
We offer immersive fact-filled non-stop workshops (in-person and virtual). We go ‘inside the collector’s mind’ to help photographers understand how collectors think and the questions they may ask. We then take a deep dive into how to present at a portfolio review, how to access the marketplace, and, most importantly, how to communicate about work. We critique each photographer’s communication tools from written marketing material to a spoken "elevator speech" in a hands-on learning format.
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Workshop Topics
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Navigating the market
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Inside the collector's mind -- how they think, where they shop, the questions they ask
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Editioning
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Pricing
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How to find the right gallery -- the questions to ask, how to make an approach and what not to do
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Portfolio reviews: how to choose the best one for your needs and tips on how to present
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Developing your voice/storytelling techniques
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